It Smell Like Bitch In Here

2018image macroclassic

It Smell Like Bitch In Here is an exploitable image macro pulled from a 2012 Loiter Squad sketch where Earl Sweatshirt berates Tyler, the Creator and friends in a Beyond Scared Straight parody. The format is used as an object labeling meme showing superiority, and the audio later took off as a TikTok soundbite in 2022.

object labelingexploitable templateship hop memestiktok sound trendscatchphrase memes

Overview

It Smell Like Bitch In Here is an exploitable image macro built from a scene in Adult Swim's Loiter Squad, showing Tyler, the Creator, Jasper Dolphin, Lionel Boyce and Taco lined up in chairs while Earl Sweatshirt screams at them in a Beyond Scared Straight parody1. The still is typically used as an object labeling setup where the yelling Earl gets tagged as something superior and the seated group gets tagged as the inferior thing being dunked on3.

The same clip spawned a close cousin, It Smell Like Broke In Here, which swaps the punchline to brag about wealth instead of general superiority2. A second quotable line from the sketch, in which Earl asks a castmate "Come here candy boy, why you got so many necklace? Why you got necklace?", later became its own TikTok audio meme4.

How It Spread

The image was in circulation on Twitter as a plain reaction by 2018. A May 29th, 2018 tweet from user spaceghostjuuli using the screencap picked up 178 likes and 20 retweets2, and an October 10th, 2018 reply from AnthoneHernandz pulled in 435 likes and 89 retweets6. That same year, on November 27th, 2018, von_sora tweeted the "It Smell Like Broke In Here" edit that eventually cleared 82,000 likes and 26,000 retweets, kicking off the wealth-flex variant7.

The format jumped to Reddit in 2019 when Superman175 posted it as a reaction to r/HistoryMemes on September 28th, 2019, clearing 32,000 upvotes3. During the early pandemic it spiked again: an April 10th, 2020 object labeling post from ligmaballs22 in r/HistoryMemes hit more than 19,000 upvotes8, and a photoshopped mask edit uploaded on April 16th, 2020 by the Facebook page LibertyMemes & Boojahideen racked up over 10,000 shares1.

By 2022 the audio side of the sketch went viral on TikTok. A February 17th, 2022 video from @gavin.su using the soundbite reached over 1 million plays and 180,000 likes, and an August 1st, 2022 post from @havana.meltdown pulled in 280,000 plays and 40,000 likes4.

How to Use This Meme

The template typically works as an object labeling meme: slap a label on Earl Sweatshirt for the thing doing the dunking, and label the seated Loiter Squad crew as whatever is getting dunked on. A common convention is the "Broke" variant, where the joke is about money or status instead of a general L. The still is also often used as a plain reaction image in Twitter and Reddit replies when someone wants to signal that a room, take, or opponent is beneath them3.

Frequently Asked Questions

It Smell Like Bitch In Here

2018image macroclassic

It Smell Like Bitch In Here is an exploitable image macro pulled from a 2012 Loiter Squad sketch where Earl Sweatshirt berates Tyler, the Creator and friends in a Beyond Scared Straight parody. The format is used as an object labeling meme showing superiority, and the audio later took off as a TikTok soundbite in 2022.

object labeling exploitable templates hip hop memes tiktok sound trends catchphrase memes

Overview

It Smell Like Bitch In Here is an exploitable image macro built from a scene in Adult Swim's Loiter Squad, showing Tyler, the Creator, Jasper Dolphin, Lionel Boyce and Taco lined up in chairs while Earl Sweatshirt screams at them in a Beyond Scared Straight parody1. The still is typically used as an object labeling setup where the yelling Earl gets tagged as something superior and the seated group gets tagged as the inferior thing being dunked on3.

The same clip spawned a close cousin, It Smell Like Broke In Here, which swaps the punchline to brag about wealth instead of general superiority2. A second quotable line from the sketch, in which Earl asks a castmate "Come here candy boy, why you got so many necklace? Why you got necklace?", later became its own TikTok audio meme4.

How It Spread

The image was in circulation on Twitter as a plain reaction by 2018. A May 29th, 2018 tweet from user spaceghostjuuli using the screencap picked up 178 likes and 20 retweets2, and an October 10th, 2018 reply from AnthoneHernandz pulled in 435 likes and 89 retweets6. That same year, on November 27th, 2018, von_sora tweeted the "It Smell Like Broke In Here" edit that eventually cleared 82,000 likes and 26,000 retweets, kicking off the wealth-flex variant7.

The format jumped to Reddit in 2019 when Superman175 posted it as a reaction to r/HistoryMemes on September 28th, 2019, clearing 32,000 upvotes3. During the early pandemic it spiked again: an April 10th, 2020 object labeling post from ligmaballs22 in r/HistoryMemes hit more than 19,000 upvotes8, and a photoshopped mask edit uploaded on April 16th, 2020 by the Facebook page LibertyMemes & Boojahideen racked up over 10,000 shares1.

By 2022 the audio side of the sketch went viral on TikTok. A February 17th, 2022 video from @gavin.su using the soundbite reached over 1 million plays and 180,000 likes, and an August 1st, 2022 post from @havana.meltdown pulled in 280,000 plays and 40,000 likes4.

How to Use This Meme

The template typically works as an object labeling meme: slap a label on Earl Sweatshirt for the thing doing the dunking, and label the seated Loiter Squad crew as whatever is getting dunked on. A common convention is the "Broke" variant, where the joke is about money or status instead of a general L. The still is also often used as a plain reaction image in Twitter and Reddit replies when someone wants to signal that a room, take, or opponent is beneath them3.

Frequently Asked Questions