Jordan Barrett Looksmaxxing

2023viral videodeclining

Published August 31, 2026

Jordan Barrett Looksmaxxing is a TikTok trend that turned Australian male supermodel Jordan Barrett into the poster boy for Lookism slang like mogging and mewing starting in June 20231. Young men posted phonk-scored edits of Barrett with self-mocking captions about how badly he mogs them, and the format quickly ballooned into one of the defining Literally Me video templates of 2023.

looksmaxxing memesliterally me memestiktok sound trendsbody image memesmanosphere memes

Overview

The joke sits at the intersection of the earlier Mike O'Hearn Baby Don't Hurt Me Literally Me Guy videos and the wider looksmaxxing subculture, where teenage boys trade tips on canthal tilt, jawlines and mewing4. Barrett clips get cut to sped-up or slowed phonk tracks, most famously 'ecstacy' by SUICIDAL-IDOL, then paired with captions where the poster either casts themselves as the guy being mogged or as the mogger himself5.

By late 2023 the format widened to include Brazilian male model Francisco Lachowski, nicknamed Chico, who often shows up alongside Barrett as a second avatar of aesthetic dominance6. The recognizable ingredients are the model footage, the phonk drop, and captions borrowing terms straight from Lookism forums, which is what separates a Barrett edit from a generic model highlight reel.

Origin & Background

Platform
TikTok
Creator
@oxydreamyy
Date
2023

The earliest known Jordan Barrett looksmaxxing edit was posted by TikTok user @oxydreamyy on June 26, 2023, set to a Lil Peep song with a caption about listening to a girl while acting 'mysterious and hot,' joking that she thinks he is autistic1. Over the following five months the clip pulled in roughly 424,500 plays and 50,400 likes4.

How It Spread

On June 29, 2023, @userrrr101922 posted a Barrett glow-up comparison edit that raced past 5.8 million plays and 263,600 likes in its first five months2. The next day, @oxydreamyy followed up with a second Barrett edit that added another 2.5 million plays and 132,500 likes8.

By late July, @trenplug leaned into the Lookism vocabulary directly, posting a July 22 clip built around mogging and canthal tilt that hit 1.1 million plays3. He followed up on July 23 with a mewing edit scored to 'ecstacy' by SUICIDAL-IDOL that pulled similar numbers5, and the song became a signature audio for the trend.

The format widened in November 2023 when @interstellarbe posted a video comparing Barrett and Francisco Lachowski to GigaChad, hitting 4.5 million plays and 534,900 likes in just 11 days6. A week later, on November 12, TikToker @rohat.c posted a UK store encounter in which Barrett himself joked about mogging the group, earning 1.8 million plays in four days7. By November 18, 2023, the #jordanbarrett hashtag on TikTok had crossed 842.8 million plays4.

How to Use This Meme

A typical Barrett edit uses short clips of the model walking, posing or being interviewed, cuts them to a sped-up phonk track, and layers a self-mocking or bragging caption that borrows Lookism terms like mogging, mewing or canthal tilt3. Creators often swap in Francisco Lachowski to double up the visual and lean into the Literally Me framing that treats both models as personal avatars rather than distant celebrities6.

Frequently Asked Questions

Jordan Barrett Looksmaxxing

2023viral videodeclining

Published August 31, 2026

Jordan Barrett Looksmaxxing is a TikTok trend that turned Australian male supermodel Jordan Barrett into the poster boy for Lookism slang like mogging and mewing starting in June 20231. Young men posted phonk-scored edits of Barrett with self-mocking captions about how badly he mogs them, and the format quickly ballooned into one of the defining Literally Me video templates of 2023.

looksmaxxing memes literally me memes tiktok sound trends body image memes manosphere memes

Overview

The joke sits at the intersection of the earlier Mike O'Hearn Baby Don't Hurt Me Literally Me Guy videos and the wider looksmaxxing subculture, where teenage boys trade tips on canthal tilt, jawlines and mewing4. Barrett clips get cut to sped-up or slowed phonk tracks, most famously 'ecstacy' by SUICIDAL-IDOL, then paired with captions where the poster either casts themselves as the guy being mogged or as the mogger himself5.

By late 2023 the format widened to include Brazilian male model Francisco Lachowski, nicknamed Chico, who often shows up alongside Barrett as a second avatar of aesthetic dominance6. The recognizable ingredients are the model footage, the phonk drop, and captions borrowing terms straight from Lookism forums, which is what separates a Barrett edit from a generic model highlight reel.

Origin & Background

Platform
TikTok
Creator
@oxydreamyy
Date
2023

The earliest known Jordan Barrett looksmaxxing edit was posted by TikTok user @oxydreamyy on June 26, 2023, set to a Lil Peep song with a caption about listening to a girl while acting 'mysterious and hot,' joking that she thinks he is autistic1. Over the following five months the clip pulled in roughly 424,500 plays and 50,400 likes4.

How It Spread

On June 29, 2023, @userrrr101922 posted a Barrett glow-up comparison edit that raced past 5.8 million plays and 263,600 likes in its first five months2. The next day, @oxydreamyy followed up with a second Barrett edit that added another 2.5 million plays and 132,500 likes8.

By late July, @trenplug leaned into the Lookism vocabulary directly, posting a July 22 clip built around mogging and canthal tilt that hit 1.1 million plays3. He followed up on July 23 with a mewing edit scored to 'ecstacy' by SUICIDAL-IDOL that pulled similar numbers5, and the song became a signature audio for the trend.

The format widened in November 2023 when @interstellarbe posted a video comparing Barrett and Francisco Lachowski to GigaChad, hitting 4.5 million plays and 534,900 likes in just 11 days6. A week later, on November 12, TikToker @rohat.c posted a UK store encounter in which Barrett himself joked about mogging the group, earning 1.8 million plays in four days7. By November 18, 2023, the #jordanbarrett hashtag on TikTok had crossed 842.8 million plays4.

How to Use This Meme

A typical Barrett edit uses short clips of the model walking, posing or being interviewed, cuts them to a sped-up phonk track, and layers a self-mocking or bragging caption that borrows Lookism terms like mogging, mewing or canthal tilt3. Creators often swap in Francisco Lachowski to double up the visual and lean into the Literally Me framing that treats both models as personal avatars rather than distant celebrities6.

Frequently Asked Questions