What is Operation Facebook?

Operation Facebook, tagged #OpFacebook, was a 2011 hacktivist campaign that promised to take down Facebook on November 5th over privacy and data-sharing complaints. Prominent Anonymous operators disowned the plan and no takedown ever happened.

Where did Operation Facebook come from?

It was announced in a July 16th, 2011 YouTube video titled 'Message from Anonymous: Operation Facebook, Nov 5 2011,' which framed Facebook as selling user data to governments and firms. The idea had actually first been floated in a smaller Anonymous IRC channel about two weeks earlier.

What does Operation Facebook mean?

The name refers specifically to the 2011 to 2012 threats to attack Facebook that were pitched as an Anonymous op, and it is now shorthand for a hyped hacktivist operation that never materialized. Media outlets like CNN even compared the plan to Anonymous' failed 2010 DDoS attempts on Amazon.

How do you use Operation Facebook?

Operation Facebook is not a meme format you post; it is a reference point brought up when discussing failed Anonymous ops or overblown press coverage of vague online threats. Writers still cite the January 2012 SOPA-era revival as another example of the same pattern.

Is Operation Facebook still popular?

No. Interest died after the November 5th, 2011 date passed without an attack, and a January 2012 revival was again publicly denied by the @AnonOps account. A May 2012 FawkesSecurity follow-up video also failed to produce anything.

Operation Facebook

2011eventdead

Published September 19, 2026

Operation Facebook was a November 2011 hacktivist campaign announced in a YouTube video claiming to represent Anonymous, which threatened to take down Facebook on Guy Fawkes Day over privacy concerns. Major outlets ran with the story for months, but prominent Anonymous operators disowned the plan almost immediately and no attack ever came, turning the op into one of the collective's most-publicized flops.

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Overview

Operation Facebook, tagged online as #OpFacebook, was pitched as a coordinated takedown of Facebook set for November 5th, 2011, framed around Guy Fawkes Day imagery and complaints about Facebook selling user data and making account deletion difficult1. The announcement followed the visual template of earlier Anonymous communiques, a voice-garbled narrator, black background, and the Fawkes mask, which is a big part of why newsrooms treated it as a legitimate collective effort rather than a splinter posting1.

The operation was mostly notable for the fight over its own legitimacy. Within a day of the news breaking, operators inside the main AnonOps IRC network flatly said the campaign was not endorsed, one contact telling Gizmodo that #OpFacebook was 'not endorsed by Anonops at this time'1. Slashgear followed up by quoting an AnonOps-linked account saying 'We absolutely disown #OpFacebook. We're supposed to fight for the users, not against them'2. That public disowning became the story, and the promised November 5th attack passed with no meaningful outage2.

A second wave came in early 2012, when a fresh YouTube video tied a Facebook strike to the SOPA and PIPA protests and named January 28th as the new date3. The @AnonOps account again denied any involvement, calling the video a fake and asking people to stop signal-boosting mainstream reports about it3.

Gallery

Origin & Background

Platform

YouTube (video announcement) / news media (viral spread)

Date

2011

On July 16th, 2011, a video titled 'Message from Anonymous: Operation Facebook, Nov 5 2011' was uploaded to YouTube, accusing Facebook of selling information to government agencies and calling on hacktivists to 'kill Facebook for the sake of your own privacy'4. The clip declared November 5th as the day of attack but never described how the takedown would actually work, and the original upload was later removed by its poster5.

Reporting by Forbes' Parmy Olson, cited in Slashgear's coverage, traced the idea back further to a July 1st IRC channel called #OpFacebook where roughly two dozen users had loosely discussed hitting the site, with early messages like 'Oooo I wanna hack something lol' making clear how unserious the planning was2. That earlier chat had already been shelved once before the July 16th video pushed the plan back into public view2.

How It Spread

Coverage exploded in early August 2011. On August 9th, Business Insider ran 'Hacker Group Anonymous Vows To Destroy Facebook On November 5,' and a Reddit post about it hit the front page with 2,285 upvotes the same day5. On August 10th, CNN followed with 'Hacker Group Vows to Kill Facebook,' comparing the effort to the failed 2010 DDoS attacks on Amazon, while Gawker's Adrian Chen argued the whole thing was a misunderstanding of an abandoned operation5.

Also on August 10th, Gizmodo published 'Anonymous To Destroy Facebook on November 5th' and updated it with IRC sources casting 'heavy, heavy doubt' on the op's legitimacy, framing it as 'a turkey without a head'1. Slashgear followed on August 11th with 'Anonymous Disowns Operation Facebook,' pointing to AnonOps tweets and pinning the plan on a 'rogue element' inside the collective2. Around the same period, Anonymous-linked accounts pushed AnonPlus, a proposed censorship-free social network floated after Google Plus banned the 'Your Anon News' page on July 15th5.

The story briefly came back in January 2012, when the LA Times reported on a YouTube video calling for a Facebook strike on January 28th as part of the SOPA and PIPA backlash, only for @AnonOps to again tweet 'Again we must say that we will not attack #Facebook! Again the mass media lie'3. On May 5th, 2012, YouTuber FawkesSecurity posted 'Anonymous #Operation Facebook 2012,' claiming new tactics had been found to bring the site down, but no attack followed5.

Timeline

2011-07-01

An #OpFacebook IRC channel on the main Anonymous network hosts loose, mostly unserious discussion of attacking Facebook, with an original target date of July 4th before the plan is shelved[2].

2011-07-15

Google Plus bans the 'Your Anon News' page, prompting Anonymous-linked figures to announce the AnonPlus network idea[5].

2011-07-16

A YouTube video titled 'Message from Anonymous: Operation Facebook, Nov 5 2011' is uploaded, declaring November 5th as the day Facebook will be taken down[4].

2011-08-09

Business Insider highlights the video in a widely read article; the Reddit thread about it reaches the front page with 2,285 upvotes[5].

2011-08-10

CNN, Gawker and Gizmodo all publish on the plan; IRC sources inside AnonOps tell Gizmodo #OpFacebook is not endorsed by the collective[1].

2011-08-11

Slashgear reports that AnonOps-linked accounts have publicly disowned the operation, calling it the work of a rogue element[2].

2011-11-05

The declared Guy Fawkes Day attack passes with no meaningful action against Facebook[2].

2012-01-24

The LA Times covers a new YouTube video tying an OpFacebook revival to the SOPA and PIPA protests; @AnonOps again denies any involvement[3].

2012-05-05

YouTuber FawkesSecurity uploads 'Anonymous #Operation Facebook 2012,' claiming new takedown tactics; no attack follows[5].

How to Use This Meme

Operation Facebook is a campaign name, not a meme template, so it is not 'used' in the sense of a remix format. It is referenced when discussing failed hacktivist ops, Anonymous internal disputes, or moral panics driven by press coverage of vague online threats.