Twitter Changed The Color Of The Like Button
Published October 23, 2026
Twitter Changed The Color Of The Like Button is a recurring bait tweet where a user claims the heart icon shifted shades, tricking curious readers into tapping the button to check and accidentally giving the poster a like. First documented as an obvious prank in March 2020, the gag kept resurfacing on the platform and spiked hard around Elon Musk's 2022 takeover announcement6.
Overview
The joke works on a simple reflex. A user tweets some version of "Twitter changed the color of the like button," and readers who want to confirm or deny the claim glance at the heart icon, often tapping it in the process and leaving a like on the very tweet that fooled them6. Because the button toggles on the first tap, the poster collects engagement from skeptics and believers alike before anyone realizes they got had.
Variations lean on whatever Twitter news is active at the time. Some posts credit a vague redesign, others invoke a specific executive or political cause, and a few piggyback on real UI tweaks to blur the line between prank and fact3. The format carries over from older social-media bait, including the "blink your eyes if you can read this" and "double tap to see" gags, but the Twitter heart gave it a one-button payoff that fits the platform's quick-scroll habits.
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Origin & Background
How It Spread
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Frequently Asked Questions
References (6)
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