Brown Bricks/Minecrap — Inspector Gadget cartoon character with smirk from Mike Matei Minecraft video

Brown Bricks/Minecrap

2012catchphraseclassic

Published October 24, 2026

Brown Bricks is a catchphrase from a 2012 Cinemassacre video where host Mike Matei reviewed the iOS port of Minecraft while voicing an animated Inspector Gadget who kept mispronouncing the game as 'Minecrap'1. Fans mocked the video almost immediately, and in May 2017 the remix channel SiIvaGunner adopted the clip as a running gag across its uploads2.

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Overview

The catchphrase comes from a bit in which Matei, playing a cartoon Inspector Gadget, flubs the word 'Minecraft' as 'Minecrap' and declares that he loves to 'build brown bricks with mine crap'1. Delivery is the whole joke: a stilted impression, a muddy animated overlay, and punchlines that land flat, which is why fans circulated the clip as a cringe artifact rather than a quote they endorsed3.

In remix usage, Brown Bricks/Minecrap works less like a reaction image and more like a sampled audio bite. SiIvaGunner edits splice the line into unrelated game soundtracks and intros, so the humor sits in the clash between the earnest Cinemassacre read and whatever track it is pasted over2. Oney fans and other Iris animators also quote the line as an in-joke, letting a single mangled syllable stand in for the whole bit1.

Origin & Background

Platform
YouTube (Cinemassacre) / SiIvaGunner (viral spread)
Creator
Mike Matei
Date
2012

On May 11, 2012, Cinemassacre co-host Mike Matei uploaded 'Minecraft with Gadget,' a review of the iOS port of Minecraft that he performed as a two-hander with an animated Inspector Gadget he also voiced1. In the sketch, Gadget cannot say the title and settles on 'Minecrap,' with the capper line being 'I love to build brown bricks with mine crap'1.

Reception was sharply negative, and Matei later pulled the original video from Cinemassacre's channel, after which mirrors kept the sketch circulating1. A reuploaded copy is the version most viewers see today4.

How It Spread

Parodies arrived within weeks. On June 5, 2012, YouTube user getreadyforthecircuis posted 'The Reaction Mike Matei Expected from Minecraft with Gadget,' which overlays a canned laugh track on every failed joke in the sketch5. That edit kept the clip in rotation among Cinemassacre viewers who treated the review as self-parody material1.

Interest spiked again in late 2016 and early 2017, when Iris animator Chris 'Oney' O'Neill and his audience began quoting the line in streams and animations, pulling a new wave of viewers back to the source video1. In May 2017, the remix channel SiIvaGunner folded the clip into its catalogue: on May 14 the channel uploaded 'Main Theme, Inspector Gadget: Mad Robots Invasion,' which racked up more than 19,000 views within days6. Three days later, on May 17, SiIvaGunner posted a parody of the Angry Video Game Nerd intro built around the same clip7.

The sketch sits in the same corner of YouTube as other Cinemassacre and Oney in-jokes, where a single mangled line is enough to signal the reference without replaying the whole bit8.

Timeline

2012-05-11

Mike Matei uploads 'Minecraft with Gadget' to Cinemassacre, including the 'brown bricks with mine crap' line.

2012-06-05

YouTuber getreadyforthecircuis posts a laugh-track edit mocking the sketch.

2016

Late-2016 Oney-adjacent fans begin quoting the line, driving renewed interest in the clip.

2017-05-14

SiIvaGunner uploads an Inspector Gadget: Mad Robots Invasion rip that samples the clip.

2017-05-17

SiIvaGunner posts an Angry Video Game Nerd intro parody built on the same audio.

Frequently Asked Questions