Cash Me Outside is a dead meme from 2017 originating from a viral TV moment where Danielle Bregoli appeared on Dr. Phil and confrontationally told the audience 'Cash me outside, how bah dah?' The phrase became a viral catchphrase used mockingly to challenge others or express mock toughness. The meme's appeal lay in the absurdity of the phrase and its connection to a confrontational TV moment. The phrase itself was unusual and memorable, making it perfect for viral repetition. However, the meme's reliance on the specific phrase limited its adaptability and longevity compared to format-based memes. Unlike some memes that evolved and adapted over time, Cash Me Outside remained largely static. Once the novelty of repeating the phrase wore off, there was little to sustain the meme. The meme is essentially dead today, though Danielle Bregoli achieved mainstream success through music and social media.

Danielle Bregoli appeared on Dr. Phil in January 2017 to discuss behavioral issues. During the appearance, she confrontationally told the audience 'Cash me outside, how bah dah?' (interpreted as 'Catch me outside, how about that?'). The moment was caught on camera and uploaded to the internet, quickly going viral. The meme benefited from the inherent drama of the TV moment combined with the unusualness of the phrase. Dr. Phil episodes had been a source of meme material before, but this particular moment captured something unique, a teenager's genuine confrontational attitude combined with an unconventional pronunciation. The meme emerged during a period when viral TV moments were regularly becoming memes. The combination of network television and online culture meant that shocking or unusual moments could achieve instant virality. Cash Me Outside represented this intersection of traditional and digital media.

The 'Cash Me Outside' catchphrase was typically used to mockingly challenge someone or express performative toughness. People would repeat the phrase or variations of it in contexts ranging from serious to absurdly ironic. The phrase became associated with the attitude of challenging someone despite lacking any real threat or capability. Variations included: different pronunciations, combinations with other phrases, and adaptations to various contexts. Meme images sometimes featured screenshots from the Dr. Phil appearance paired with captions. The humor came largely from the phrase's unusual sound and the context of someone relatively small and young making confrontational challenges.