Leekspin was an extremely simple website featuring a 3D animation of a leek spinning continuously while Estonian folk music played in an endless loop. That was the entirety of the concept, no buttons, no options, just a spinning leek and music. The site's appeal lay in its complete absurdity and the surprise factor of visiting a link that led to something completely unexpected. The site worked as a prank mechanism: users would share the link without context, leading others to visit and be confused or amused by what they found. The site represented early web culture's appreciation for random, meaningless, but memorable experiences. The spinning animation and folk music combination created a hypnotic, slightly unsettling effect that made the site memorable and shareable.

Leekspin emerged during the era when internet connectivity was common but streaming video content was still rare and novel. Flash animation made the site possible, and the wide variety of absurdist content on early internet sites made Leekspin fit naturally into the space. The site predated rickroll by several years and served as one of the first widely-recognized link-based pranks. The use of Estonian folk music added an element of cultural randomness to the absurdist humor. The site's creator remains unknown, contributing to the mysterious quality of the meme. Leekspin represented an era of online culture before memes had standardized formats and established patterns.

Leekspin was primarily used by sharing the link to the website to prank or surprise others with the absurdist experience of watching a spinning leek. The site itself had no interactive elements, it simply looped the animation and music indefinitely.