Never Gonna Give You Up
Also known as: NGGYU · Never Gonna Give You Up Meme · NEVER GONNA GIVE YOU UP · Never Gonna Give You Up
A classic rickroll meme using Rick Astley's song, tricking users into watching the music video through deceptive links.
Overview
The rickroll is a classic internet prank where users trick others into clicking deceptive links leading to Rick Astley's 1987 music video "Never Gonna Give You Up."
The prank originated on 4chan and evolved into one of the internet's most enduring pranks, transcending the platform to become mainstream.
Origin & Background
Rickrolling is a bait and switch: a person provides a web link that claims to be relevant to the topic at hand, but the link actually takes the user to the 1987 Rick Astley music video for Never Gonna Give You Up.
How It Spread
Platforms
Timeline
1987-01-01
Original Rick Astley song released
2008-12-10
Know Your Meme entry created
2025-01-01
Never Gonna Give You Up is still actively used and shared across platforms
How to Use This Meme
Create deceptive links (often shortened) that appear to lead to content users want, but instead direct to the music video.
Learn the Never Gonna Give You Up format by looking at popular examples
Think of a situation or joke that fits the meme perfectly
Create your own version of Never Gonna Give You Up using a meme tool or app
Share it where your audience will get the reference
Cultural Impact
The rickroll represents online culture's longevity and how pranks can become institutional traditions. It demonstrates how the internet preserves and continues traditions.
Fun Facts
One of the oldest internet pranks still in use
Rick Astley himself embraced the meme
2020 rickroll of the entire internet by YouTube
Used in countless high-profile pranks
Remains instantly recognizable after nearly 20 years
The Never Gonna Give You Up meme has been shared millions of times across social media
You can create your own Never Gonna Give You Up meme using free tools like Imgflip
Never Gonna Give You Up first appeared in 2007
The meme is still remixed and adapted by creators
Brands and marketers have used Never Gonna Give You Up in their campaigns
The meme is still remixed and adapted by creators
Derivatives & Variations
Rickroll link variations
A variation of Never Gonna Give You Up
(2007)QR code rickrolls
A variation of Never Gonna Give You Up
(2007)Rickroll compilations
A variation of Never Gonna Give You Up
(2007)Frequently Asked Questions
References (11)
- 1Never Gonna Give You Up, Wikipediaencyclopedia
- 2Never Gonna Give You Up on Redditcommunity
- 3Never Gonna Give You Up, Know Your Memeencyclopedia
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- 10Never Gonna Give You Up, Memedroidcommunity
- 11Never Gonna Give You Up, 9GAGcommunity