Razer Toaster

2013in-jokeclassic

Published September 24, 2026

Razer Toaster is a running joke turned real product from gaming hardware maker Razer, born in 2013 when CEO Min-Liang Tan promised fan Mark Withers a toaster if a Facebook page hit one million likes. What started as a throwaway comment turned into a six-year community campaign of tattoos, memes and April Fools' pranks that ended with Razer actually greenlighting production in April 2019.

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Overview

Razer Toaster is a long-running community joke centered on the idea that Razer, a company known for gaming mice, keyboards and laptops, should apply its black-and-green Chroma aesthetic to a kitchen appliance nobody asked for3. The bit lives in comment sections under Razer CEO Min-Liang Tan's social posts, where fans reply to every product announcement with variations of "but where is the toaster?"1.

The format is less an image macro and more a persistent heckle. Fan output includes Photoshopped renders of Razer-branded toasters, mockup prototypes, and eventually real tattoos of the imaginary appliance done by fans lobbying to speed up the bet2. Razer itself played along with a 2016 April Fools' announcement called Project Breadwinner, treating the toaster as the latest in a string of over-the-top fake products the company was already known for4.

Origin & Background

Platform
Facebook (origin) / YouTube (viral spread)
Creator
Mark Withers
Date
2013

The joke traces back to before September 2013, when a fan asked Min-Liang Tan on social media whether Razer would ever make a toaster and Tan replied that they "already made one"3. On September 13th, 2013, Facebook user Mark Withers created a page called "Give us the Razer Toaster" and started posting under every one of Tan's status updates demanding the product3. Tan eventually answered with a bet: if the page hit one million likes, he would personally make Withers "a f***in' Razer toaster"2.

What Tan probably intended as a brush-off launched a five-year fan campaign to hold him to the promise2. Followers referenced the toaster under actual Razer product launches, and by 2019 the group had escalated to permanent ink.

How It Spread

The bit picked up traction inside the Razer community throughout 2014 and 2015, then went semi-mainstream on April 1st, 2016, when Razer itself leaned into the joke with Project Breadwinner, an April Fools' page that treated the toaster as a serious product reveal4. Razer's annual fake-product tradition, which had already fooled Microsoft and Verizon with the 2014 Eidolon drone gag, gave the toaster credibility as a Razer running joke rather than just fan noise4.

On August 19th, 2017, YouTuber Linus Sebastian pushed the meme past the Razer bubble by presenting a physical mockup of a Razer Toaster at LTX 2017, uploading the reveal to YouTube where it drew over 1.4 million views within two years1. In early 2019, the Give us the Razer Toaster group renegotiated the bet with Tan, proposing that every Razer Toaster tattoo count as 100,000 likes, which Tan accepted3. Twelve users followed through with real tattoos.

By April 28th, 2019, the page had roughly 44,000 likes plus 12 tattoos, adding up to the 1,244,000-like equivalent needed to trigger the bet1. The next day, April 29th, 2019, Tan announced Razer would actually build the toaster3. The Give us the Razer Toaster page posted a 10-minute recap video the same day that pulled over 104,000 views in four days1.

Frequently Asked Questions