Pokemon Go

Pokemon Go's meme life actually started before the game launched. After the game was announced, people began creating hypothetical dialogues about players breaking into restricted areas to catch Pokemon2. These predictions turned out to be remarkably accurate, and the fact that the jokes came true became its own meme.

The game's roots trace back to a 2014 April Fools' Day collaboration between Google and The Pokemon Company, where Google Maps added a "Pokemon Challenge" that let users find and catch Pokemon on the map25. John Hanke, who had led Google's Geo division and founded Niantic Labs as an internal startup, spun Niantic out of Google in 20156. The company raised $30 million from Google, Nintendo, and The Pokemon Company to develop Pokemon Go6.

When the game launched on July 6, 2016, it became one of the most downloaded mobile apps ever released4. Within its first week, Pokemon Go was the top-grossing app on both Android and iPhone13. The game pulled in $75 million in revenue in its first few weeks alone22.

Pokemon Go's impact on mainstream culture in 2016 was staggering. The game was covered by every major news outlet from NPR to Rolling Stone to the BBC132021. Law enforcement agencies across the country issued official warnings and safety tips for players15. The Los Angeles County Sheriff's Department published a list of dos and don'ts for app users15.

The game raised real questions about augmented reality in public spaces. Sacred sites like Arlington National Cemetery and the Holocaust Museum had to develop policies specifically about Pokemon Go13. In Russia, Ruslan Sokolovsky's arrest for playing the game in a cathedral sparked international debate about blasphemy laws and digital behavior in religious spaces. He was found guilty of "offending the feelings of religious believers" and received a three-and-a-half year suspended sentence in May 20172112.

Pokemon Go's commercial success reshaped the mobile gaming industry. SuperData Research noted that "high-profile launches like this generally come at the expense of major competitors," suggesting the game was pulling revenue from rival apps22. The game's influence extended to Nintendo's own strategy. The success prompted The Pokemon Company and Game Freak to develop Pokemon Let's Go, Pikachu! and Pokemon Let's Go, Eevee! for the Nintendo Switch, attempting to capture Pokemon Go's audience on a traditional gaming platform9.

Marie Claire credited the game with getting people to exercise, helping children with autism bond with peers, and assisting people with depression in leaving the house8. These positive social effects were widely reported alongside the crime and accident stories.

The summer of 2016 was Pokemon Go summer. Nothing else came close. The game launched on July 6 and within a week had created a genuine cultural moment. People who hadn't thought about Pokemon since the late 1990s were suddenly walking around parks at midnight trying to catch a Snorlax. The memes reflected this collective experience in real time.

The first wave of memes centered on the sheer novelty of augmented reality gaming going mainstream. Players shared screenshots of Pokemon appearing in bathrooms, on dinner plates, at funerals, and in hospital rooms2. Magikarp and Exeggcute became favorite subjects because finding them in kitchens or on frying pans created natural visual comedy2. The early days also brought constant server crashes, and the error screen became a meme in itself, with people joking about finally being excited to play only to hit a wall of demand overload2.

Safety incidents generated a parallel meme stream. On July 8, a woman in Wyoming discovered a dead body in the Big Wind River while searching for Pokemon near the bridge17. The story went viral instantly. Two men fell off a sandstone bluff in Encinitas, California, dropping 75 to 100 feet after climbing past a fence while chasing characters19. In Palm Coast, Florida, a homeowner shot at two teens playing Pokemon Go at 1:30 a.m. after overhearing one say "did you get anything?" and assuming they were burglars. The teens had actually been asking about catching a Marowak and Tauros16.

Crime reports piled up fast. In O'Fallon, Missouri, four individuals used the game's lure feature to attract players to a parking lot and rob them, leading to eight or nine victims before police caught them20. In Richmond, Virginia, three teens on bicycles grabbed a woman's phone while she played14. Two men were robbed and carjacked at Lone Oak Park in Northern California after going there to catch Pokemon after work15. Rolling Stone asked whether Pokemon Go was "really driving a crime wave," noting that several viral crime stories had been debunked as fake news from satirical sites, even as real incidents kept occurring20.

Institutions scrambled to respond. The U.S. Holocaust Museum and Arlington National Cemetery both issued public statements asking visitors not to play Pokemon Go on their grounds13. Arlington's statement read: "Playing games such as 'Pokémon Go' on these hallowed grounds would not be deemed appropriate"13. The Holocaust Museum's communications director called the game "extremely inappropriate" at a memorial dedicated to victims of Nazism and tried to get Niantic to remove the museum as a game location13.

The team wars produced some of the most enduring meme content. The fact that team colors matched major gang affiliations (Blue/Crips, Red/Bloods, Yellow/Latin Kings) became a running joke2. Drowzee spawned so frequently in Toronto that players nicknamed it "Drowzee City"2. The phrase "minor text fixes" became a sarcastic meme after Niantic's patch notes repeatedly listed it as the primary update while players complained about broken tracking systems and nerfed catch rates2. Niantic eventually acknowledged this joke by including "No text fixes" in an update2.

A young Czech boy nicknamed "Misha" created an unintentionally viral song called "I Play Pokemon Go Every Day" that became a meme through SiIvaGunner's music parody channel2. The song's earnest enthusiasm and broken English made it both endearing and mockable, and the chorus spread as a copypasta with increasingly verbose rewrites like "My preference in the mobile video gaming market is of the mobile video game titled 'Pokémon GO,' of which I perform with routinely"2.

The financial side produced its own bizarre meme moment. Nintendo's stock price more than doubled after the game launched, only to plummet 17% in a single day on July 25 when the company issued a statement pointing out that it doesn't actually make Pokemon Go18. The game was developed by Niantic, and Nintendo only held a 32% stake in The Pokemon Company, which received licensing fees18. Investors had apparently not realized this.

On the positive side, Pokemon Go players made some genuinely helpful discoveries. In Michigan, Gabriel Loyola was hunting Pokemon when he found an unconscious, intoxicated woman behind the wheel of a car and called 91124. "I'm over here supposed to be catching Pokemon, not saving people, right?" he told reporters24. The game was also credited with helping children on the autism spectrum socialize and getting people with depression to leave the house8.

Niantic itself became a meme source when the company's official Twitter account posted a meme comparing a "Gamer Stuck Inside" (depicted in a dark grey room) to a "GAMAR exploring the world" (in a bright outdoor setting), with the caption "Fresh air and exercise > Stale bedroom air and button mashing"7. The backlash was swift. Players pointed out the irony of insulting the gaming community that provides most of their revenue, with one user noting "most people that play are lovers of Pokémon. And that love of the brand came from playing the game inside their house on a Game Boy"7.

By 2020, the game had generated over $6 billion in total revenue5. In 2025, Scopely acquired Pokemon Go as part of a $3.5 billion purchase of Niantic's gaming division, while John Hanke took the remaining team to form Niantic Spatial, a geospatial AI startup6.